Yeah, speed is a requirement when it comes to my nature of work. I need to close deals as soon as possible and move swiftly to gather different kinds of markets. But I can’t do that with just doing the analogue I need tools to make it worthwhile. So far, I have a working phone, desktop, internet and WiFi access and basically everything. But I think my phone is falling apart now, its responses are becoming much more of a headache and its delaying my advances. This Samsung Galaxy W although was very useful for me on its past few years, is now becoming troublesome. Maybe I’ll reformat this to factory setting and check if it will return to its normal speed. If not, then I have no choice but to stick with it. He-He. Anyway, Speed for me is everything, but I make it sure that risks are calculated and something good should be produced by those actions. Some may find it negative but it is just being aggressively cunning who knows how to play in the market.
]]>Owning a business is not an easy task, so much for dealing with external customers that come and go. Although the perks are high, but every perk can have it’s risk. In fact, this is everywhere and just waiting for the worst possible time. Speaking of worst cases, a public liability is a real pain and owning a business, this can be quite a battle. So how do you protect your investments? Get a Business Liability Insurance to cut it short. This will indemnify you on possible risks to your external customers and may also protect your neighboring establishment from some accident that who knows when. Every country has its coverage but they all follow just a few rulings to keep it universal. What is making a difference in liability insurance? The price of course when availing one so it can be quite confusing some times especially on the first time. So how to deal with this? Know your own business, your assets the nature and what your are in the market. Know your exposure and consult someone with the knowledge of insurance handling and then ask various connections on business liability insurance quotes so comparing prices and coverages will be an easy task.
The thing is, accidents may happen anytime. The worst if the public, community or customers you are dealing with stumbled into one and simply the fault of your business. Paying few hundreds for an insurance in exchange of indemnifying your account is the real deal.
]]>Service Marketing: The power of goods and services integrated as one customer-oriented process. This can be similarly called the synergy of the two processes. Before, goods-based manufacturing seems to solve profitability of companies, but as the demands change, so as the strategies that should be applied. Such changes occur when an idea becomes more or less obsolete and in effect does not promote further development. For a company to determine itself as a success, it must first determine what industry they are involved in then take steps in which approach should be use. Determining this will be able to be supported by facts that can create greater opportunities. Levitt (1975) argued, But the truth is, it seems to me, that the industry begins with the needs of customers for products. This involves products as goods, and products as services in order for an industry related company to satisfy them. In any case, service marketing is the more applicable approach and which will be discussed in this article. On the front line of the new economy, service — bold, fast, imaginative, and customized — is the ultimate strategic imperative (Hankoff 1994).
Vargo & Lusch (2004) stated, Service marketing has emerged to address much of this broadened perspective, but it is built on the same goods and manufacturing-based model. The influence of this model is evident in the prototypical characteristics that have been identified as distinguishing services from goods—intangibility, inseparability, heterogeneity, and perishability. Dixon (1990) argued that it is “the dissatisfaction with marketing theory that led to the services marketing literature,” or more generally, the creation of services marketing as a subdiscipline (p. 342). Gummesson (1995, p. 251) argues that “activities render services, things render services.” The argument focused on the question of which is better, goods or services? In reality this two should co-exist, suggestions have risen to distinguish the two from one another but the application can be more complex. Marketing scholars have different ideas, theories and applications and they all have been useful in the understanding of marketing. With arguments created, it is clear that there is something wrong about such topics. Service marketing, claimed to be more flexible than goods-based manufacturing process. Since service and goods should co-exist, Vargo & Lusch (2004) stated that instead of service marketing breaking free from goods marketing, it is all of marketing that needs to break free from the manufacturing-based model of the exchange of output. Vargo & Lusch (2004) added the fact that goods are appliances used in service provision, that is, goods and service have a nested relationship. This supported the theme of this paper, integrating service and marketing and recognizing them as a synergy for development. Focusing on goods-based alone is sufficient to achieve something different; service marketing must aid the process which involves directly with customers as a very important factor for success. Gummerson (1995) stated “Customers do not buy goods or services: they buy offerings which render services which create value. . . . The traditional division between goods and services is long outdated. It is now a matter of redefining services and seeing them from a customer perspective; activities render services, things render services. The shift in focus to services is a shift from the means and the producer perspective to the utilization and the customer perspective.” (p. 250). These customers are the ones who can really make great impact on the market. Vargo & Lusch stated “in using a product, the customer is continuing the marketing, consumption, and value-creation and delivery processes.”
Customers being said to be an important part of the service process, companies must find a way to tend to their needs. They buy goods along with the benefits that can be extracted from them; these goods are then considered as goods integrated with service marketing approach. Kotler (1977, p. 8) notes that the “importance of physical products lies not so much in owning them as in obtaining the services they render.” This statement is pushing the idea of what the consumers want. As for companies, “to continue growing, companies must ascertain and act on their customer’s needs and desires, not bank on the presumptive longevity of their products” (Levitt 1975). Another key to success is the understanding of the company’s goal in which they act as what they are aiming with addition to customer-oriented approach through service-based marketing. The organization must learn to think of itself not as producing goods or services but as buying customers, as doing the things that will make people want to do business with it (Levitt 1975). Same goes to the fact that customers need to be proactive and take part in the production process of what benefits they want to experience. Normann and Ramirez (1993, p. 69) state that “the key to creating value is to coproduce offerings that mobilize customers.” Oliver, Rust, and Varki (1998) echo and extend the idea of coproduction in their suggestion that marketing is headed toward a paradigm of “real-time” marketing, which integrates mass customization and relationship marketing by interactively designing evolving offerings that meet customers’ unique, changing needs. The fact that service-based marketing is directed to consumers, the complex relationship between companies and customers will more likely be made simpler. Consumers will develop relationships with organizations that can provide them with an entire host of related services over an extended period (Rifkin 2000).
The whole idea has emerged not long ago and companies can say that they are having a hard time distinguishing service from goods-based process. The marketing literature rarely mentioned “immaterial products” or “services,” and when it did, it mentioned them only as “aids to the production and marketing of goods” (Converse 1921, p. vi; see Fisk, Brown, and Bitner 1993). But in fulfilling this ideology, companies must also embrace the education for all their employees and everyone who are taking part in this great cause. Customer relationship is somewhat misunderstood as tending with their concerns only but they should be dealt with proper care and attention. The changing nature of customer relationships demands a new breed of service worker, folks who are empathetic, flexible, informed, articulate, inventive, and able to work with minimal levels of supervision (Henkoff 1994). Vargo & Lusch also stated “In a service-centered model, humans both are at the center and are active participants in the exchange process. What precedes and what follows the transaction as the firm engages in a relationship (short- or long-term) with customers is more important than the transaction itself.”
The view that an industry is a customer-satisfying process, not a goods-producing process, is vital for all businesspeople to understand. An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill (Levitt 1975). In addition to that, differentiating selling from marketing is important. Levitt (1975) argued “The difference between marketing and selling is more than semantic. Selling focuses on the needs of the seller, marketing on the needs of the buyer. Selling is preoccupied with the seller’s need to convert the product into cash, marketing with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering, and finally consuming it.” In understanding the whole process, it must start with one’s self worth and knowing what they can do to provide it to customers. Customer-perceived quality is always the driving factor, and the willingness to accept a trade-off between standardization quality and customization quality, usually for a commensurate trade-off in price is actually a form of customization (Vargo & Lusch 2004).
This article aims to make it a point to managers and other professional practitioners that while goods-based manufacturing is important, service-based marketing can fill in the missing connections between companies and customers (Chased & Garvin 1989). Marketing and manufacturing personnel have to work closely together to both understand customers’ expectations and fulfil them (Chase & Garvin 1989). The way a company manages its marketing can become the most powerful form of differentiation. Indeed, they may be how some companies in the same industry differ most from the other (Levitt 1980).
Brand management and product management are marketing tools that have demonstrable advantages over catchall, functions modes of management (Levit 1980).
Economic conditions, business strategies, customer’s wishes, competitive conditions, and much more can determine what sensibly defines the product (Levit 1980).This is a workload for everybody and with proper discipline and application; they will be able to understand the significance of goods and services to the operation of an organization which recognizes the customer’s ability to promote greater success and industrial growth. This article will serve as an information base for future promoters of growth and development.Goods and services must not be distinguished from one another but instead, recognize them as a synergy, having nested relationship and must be customer-oriented. Let us remember the quite written by Levitt (n.d) CREATIVITY is thinking up new things. INNOVATION is doing new things.
Bibliography
• Chase, Richard B., Garvin David A. (1989), “The Service Factory,” Harvard Business Review, (July-August), 61-69.
• Fisk, Raymond P., Stephen W. Brown, and Mary Jo Bitner (1993), “Tracking the Evolution of the Services Marketing Literature,” Journal of Retailing, 69 (Spring), 61–103.
• Gummesson, Evert (1995), “Relationship Marketing: Its Role in the Service Economy,” in Understanding Services Management, William J. Glynn and James G. Barnes, eds. New York: John Wiley & Sons, 244–68.
• Henkoff, Ronald (1994), “Service is Everybody’s Business,” Fortune; Education Collection, (June), 1-6.
• Hollander, Stanley C. (1979), “Is There a Generic Demand for Services?” MSU Business Topics, 79 (Spring), 41–46.
• Kotler, Philip (1977), Marketing Management: Analysis, Planning, Implementation, and Control, 3d ed. Upper Saddle River, NJ: Prentice Hall.
• Levitt, Theodore (1975). “Marketing Myopia” Harvard Business Review, (September-October), 1-14
————- (1980), “Marketing Success Through Differentiation—of Anything,” Harvard Business Review, (January-February) , 2-9.
• Normann, Richard and Rafael Ramirez (1993), “From Value Chain to Value Constellation: Designing Interactive Strategy,” Harvard Business Review, 71 (July–August), 65–77.
• Oliver, Richard W., Roland T. Rust, and Sanjeev Varki (1998), “Real-Time Marketing,” Marketing Management, 7 (Fall), 28–37.
• Rifkin, Jeremy (2000), The Age of Access: The New Culture of Hypercapitalism, Where All of Life is a Paid-For Experience. New York: Putnam.
• Vargo, Stephen L. and Robert F. Lusch (2004), “Evolving to a NewDominant Logic for Marketing,” Journal of Marketing, 68 (January), 1-17.
————- (2004), “The Four Service Marketing Myths”, Journal of Service Research, Volume 6, No. 4, (May) 324-335. Doi: 10.1177/1094670503262946.
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In just a few months I’ll be graduating from San Beda College then try to find my self a career. Of course If I would be hired and be placed inside an office, I would definitely love it if that office have complete set of office furniture. Now that Ive thought of it, working can really be a new experience for me aside from my practicum days, I mean I’ll have my own fixed income sooner or later. I just hope that I’ll graduate this coming March of 2010.
]]>Being heard is next to being popular and gaining popularity is, for a company or a business is everything. Having their proud names on things that are being used, given, displayed, hung and even seen are all proofs that they are serious in making their legacy in their quest for competitive success. Using promotional products can make this all come to life as what imprinted.com is doing. Giving service and goods to businesses and companies who vision their names through people making their names a part of their daily lives.
Some people just want to play, some people just want to collect and display it on their collection cabinet of goods. A good example of an effective promotional products are promotional toys. Imprinted.com aims to penetrate the the consciousness of the people and use it to promote a business or company’s name. Putting your name on a rubber ducky? Why not? You may just experience the best times of your life every time a man use your promotional company toy on their tub, and that is sweet enough so try giving away some cool toys to earn more followers, popularity and respect. Promote your name with something a man can enjoy and use appropriately.
Looking for what we consider brand new, up-to-date, functional technology and can be used for the promotion of your business? Then using imprinted.com’s imprinted household gadgets might help you. It is also an effective way to promote a business, to build networks and popularity by giving away or selling household gadgets with your business imprinted on it. Since every man needs to home, make them bring home your name while letting them enjoy the comforts of your household gadgets. SO if you think you are not being heard, then a good promotion is the answer, increase in consumer’s awareness may earn you major profits and trust in the future. There is no harm in promotion unless it is done in the wrong way so choose wisely from whom you will let it be handled.
]]>Start making money, that is what we always hear in our society. But really, how do we earn ourselves some good amount of decent money? You know the answer, but there are other alternatives to make even more money. For example, buying and selling is a good way as long as you work hard for every transactions made. Example is wholesale handbags, you buy in bulk for less and sell it by small quantity with the new price attached to its value. It is just a sample of buy and sell, though there are tons of opportunities out there, I suggest you try what you think is right, explore and find you source for business surplus.
]]>Starting a business means that you should go over the serious series of planning and budgeting stages and after those stages here comes the establishing stage and managing, advertising, marketing and so on. This can be really a pain on our side. With Franchising, you just start where you are required to start. This one is easier and can be accomplished by the well informed business practitioners. In franchising, it is wise to choose labels, products and companies that are widely known so you can start your franchising business right. Starting a business is a long term process but with franchising, the things you need to do include managing, financing and promotions on the site where your franchise business will be established. Want to start now? Please feel free to refer from these Home-Based Business ideas and make your way out of your shell. With franchising, you’ll just be happy with the experience that will be gained in operating a business worry-free.
The first few steps that you need to know in franchising is you should gather information about products and guides. Now ready for more useful guides? Stone Evans strives to provide information on how to get the most out of the best internet home business opportunities and home improvement franchise ideas. Know more about this through Stone Evans’ profile here.
]]>We live in a world that has limited supplies and is fragile to some elements that man made for development. We create things from resources that we can get our hands into and most of the time, we do not comply with the safety of our world upon a creation of new things. Today, our world is at risk of global warming, a crisis that we already know for a period of time and the world is changing little by little. The idea is to promote home based opportunity that will help the world survive and by doing so, the whole world’s population may be safe from the threat of global warming. It is the duty of human to preserve things and think of a way to solve this problem, because we created it, we should find a way to solve global warming. Going Green Home Businesses create opportunities that are earth friendly and the best part of it is you can earn money while saving our mother earth. We can be serve our fellow human kind and the world as well, we can be heroes in our own little way.
Wan to start now? Promoting green home based business opportunities, EcoQuest International is a company selling air and water purification products at affordable rates. Know more about Ecoquest here.
]]>Opening up a business? Or rather be a retailer or a franchiser. Starting a business is a tricky process but once you know the flow it will be easy. But how about opening up as a franchise? Some distinction is that the liability is less and the chance of success is high. It is true because once you mastered the way of the franchises there will always be alternatives and solutions for a higher income. My professor once said that a franchise is something that is easier to manage in terms of popularity of the store for some ways or it helps the franchiser to gain popularity and maximum profit with the help of the franchisee by distributing goods and services for a better market.
Franchise Gator helps aspiring entrepreneurs to find their own solutions on having a franchise store. Here, they offer a wide range of franchise opportunities and creates a competitive nature amongst entrepreneurs. Some may prefer to work from their homes, some want it on the field, others find it better to have it on the streets, but here in franchise gator, these things are not a problem in any ways. One thing I like about them is that they open valuable ways to find a franchise opportunity for entrepreneurs. They offer it from a huge amount of alternatives and they even have articles and guides to get things started. In any case, they helped lots of entrepreneurs have their own profits and they help people in investing the right and the most probable way.
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