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StratMArk 2009: “What’s Hot? Whats Cool?” Reaction

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This year’s Strategic Marketing talked about the power of the cyber world, meaning the internet as a good source of opportunities for marketers and other alternatives where students can get good opportunities like sports casting. There are lots of opportunities out there that are undiscovered by most of us though some tried and triumphed in their fields, others might just take it for granted so the speakers told their story and how they managed to be on the top of their careers. For marketing and advertising, TVC, Print, Radio are one of the most effective media to air an advertisement, but since the age of the internet has risen dramatically, advertisers and marketing professionals used the internet as one of their advertising media. Social Networking sits prove to be a good way to start advertising since people of all ages love to share their life in the internet with friends and build networks around the world.

The president of Microventures, Bam Aquino and the Vice-President of PLDT talked about What’s Cool? What’s Hot? as the theme of this year’s strategic marketing. Butch Jimenez talked about rising to the top and being recognized through positive attitude and practices. Standing out among all competitors is important so that consumers will notice it and maybe be the brand inside the consumer’s heads. Being the icon that first pops in the consumer’s head means that a brand successfully managed to penetrate the market be become respected and widely used terms in the industry.

There are lots of cool jobs out there waiting for the marketing students just like what Executive Director of Asia Pacific Film Institute and Executive Director for Talent Development of Business Processing Association told the students and listeners in the Stratmark 2009 and also mentioning the opportunities in the Business Process Outsourcing. BPO, is a form of outsourcing that involves contracting an operation and responsibilities to third-party service providers.

Clickthecity.com’s Business Development Director Edward David, Friendster Country Manager Narciso Reyes and Community Manager of Yahoo Philippines Jonas Renejo delos Reyes talked about the advertising and marketing opportunities through the internet and how successful can it be with the target markets being reached properly. New Media are the new technologies developed to provide people to have an easy life and marketing professionals also use this to make their companies compete in a very innovative world. Being the new trend in the Marketing Industry, more and more companies and marketing professionals learn to embrace the fact that they should use this for advertising like posting ads, rich media and being the no.1 most searched term in the internet to produce a very good increase in sales and popularity. Internet users are consumers as well so this is a good chance for companies to keep up with the consumers. But one thing that I can’t forget is that, one of the speakers told that though internet proves to be a good way to market and advertise, we should not forget the power of TVC, print radios or the local media because certain people can only be accessible by those mentioned.

As for my personal experience, I can proudly say that I’ve been using internet to earn some cash by just being a blogger who advertises products and review them so that people can have a good idea about it just by searching the internet. Being a blogger can be hard sometimes, but as long as I enjoy writing there will always be a reason to make it worth it. Another thing, the topics I post should always be visible and accessible to others so that readers can see it clearly when my post is redirected from search engines. One technique to make sure that the topics I post will be seen by others is by Search Engine Optimization which means that choosing the right keywords can earn you the right spot in search engines such as Google, Yahoo and so on. I am glad that I became part of this year’s Strategic Marketing because I have proven what I am practicing for a year now and I also learned a lot of things just by listening to the speakers. Thanks to Philippine Junior Marketing Association, many marketing students from different colleges and universities  learned a lot about what is hotter and what is cooler in our industry.

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