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	<description>I am my Empire</description>
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		<title>Face-Off! Synergizing Goods as Services</title>
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		<pubDate>Wed, 03 Feb 2010 23:14:54 +0000</pubDate>
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		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[goods]]></category>
		<category><![CDATA[Heterogeneity]]></category>
		<category><![CDATA[Inseparability]]></category>
		<category><![CDATA[Intangibility]]></category>
		<category><![CDATA[manufacture]]></category>
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		<description><![CDATA[In marketing, we face a very important question; “can service-based operation be more effective than a goods-based manufacturing model”? 40 – 50 years ago, marketing concentrated on goods-based manufacturing model and its perspective is to satisfy the demands of consumers by offering them tangible products. But in our modern time, a service-based operation should be [...]]]></description>
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