StratMArk 2009: “What’s Hot? Whats Cool?” Reaction


This year’s Strategic Marketing talked about the power of the cyber world, meaning the internet as a good source of opportunities for marketers and other alternatives where students can get good opportunities like sports casting. There are lots of opportunities out there that are undiscovered by most of us though some tried and triumphed in their fields, others might just take it for granted so the speakers told their story and how they managed to be on the top of their careers. For marketing and advertising, TVC, Print, Radio are one of the most effective media to air an advertisement, but since the age of the internet has risen dramatically, advertisers and marketing professionals used the internet as one of their advertising media. Social Networking sits prove to be a good way to start advertising since people of all ages love to share their life in the internet with friends and build networks around the world.

The president of Microventures, Bam Aquino and the Vice-President of PLDT talked about What’s Cool? What’s Hot? as the theme of this year’s strategic marketing. Butch Jimenez talked about rising to the top and being recognized through positive attitude and practices. Standing out among all competitors is important so that consumers will notice it and maybe be the brand inside the consumer’s heads. Being the icon that first pops in the consumer’s head means that a brand successfully managed to penetrate the market be become respected and widely used terms in the industry.

There are lots of cool jobs out there waiting for the marketing students just like what Executive Director of Asia Pacific Film Institute and Executive Director for Talent Development of Business Processing Association told the students and listeners in the Stratmark 2009 and also mentioning the opportunities in the Business Process Outsourcing. BPO, is a form of outsourcing that involves contracting an operation and responsibilities to third-party service providers.’s Business Development Director Edward David, Friendster Country Manager Narciso Reyes and Community Manager of Yahoo Philippines Jonas Renejo delos Reyes talked about the advertising and marketing opportunities through the internet and how successful can it be with the target markets being reached properly. New Media are the new technologies developed to provide people to have an easy life and marketing professionals also use this to make their companies compete in a very innovative world. Being the new trend in the Marketing Industry, more and more companies and marketing professionals learn to embrace the fact that they should use this for advertising like posting ads, rich media and being the no.1 most searched term in the internet to produce a very good increase in sales and popularity. Internet users are consumers as well so this is a good chance for companies to keep up with the consumers. But one thing that I can’t forget is that, one of the speakers told that though internet proves to be a good way to market and advertise, we should not forget the power of TVC, print radios or the local media because certain people can only be accessible by those mentioned.

As for my personal experience, I can proudly say that I’ve been using internet to earn some cash by just being a blogger who advertises products and review them so that people can have a good idea about it just by searching the internet. Being a blogger can be hard sometimes, but as long as I enjoy writing there will always be a reason to make it worth it. Another thing, the topics I post should always be visible and accessible to others so that readers can see it clearly when my post is redirected from search engines. One technique to make sure that the topics I post will be seen by others is by Search Engine Optimization which means that choosing the right keywords can earn you the right spot in search engines such as Google, Yahoo and so on. I am glad that I became part of this year’s Strategic Marketing because I have proven what I am practicing for a year now and I also learned a lot of things just by listening to the speakers. Thanks to Philippine Junior Marketing Association, many marketing students from different colleges and universities  learned a lot about what is hotter and what is cooler in our industry.

San Beda JMA General Assembly “Breaking New Grounds”



Cold Thursday Morning


Lamig!!! It’s cold today isn’t it? PArticulary here in Philamlife building or any other centralized airconditioned buildings anywhere. It’s raining all day especially yesterday wednesday and it feels unlikely summer. Imagine a cold season in the middle of the summer season, it is a WOW! Anyways, I think I better go now, I have some “benchmarking” to do here in Mindshare’s office as a trainee. Ciao!

SBC CAS Intramurals 2008 Table Tennis Singles & Doubles Champion


Yeah!! I won and after a long, long time, maybe four long years of not playing this sport, I was able to play and go home a champion. Ha-ha! It was December 17 2008, the third day of our intramural and my first day to show my presence again after five days and I was already scheduled to play table tennis supposedly when the clock goes 9:00 am. the scheduled time was not official and it is prior to changes so the committee waited for the first batch of players to finish the second year’s championship then resume the third year’s game on 2:30 PM. I had the first game and won it easily then onto the next game, and the next, and the finals in which I battled “the” what we know as the two-time champion of this game for the last two years. He was lucky though, this is the only time I played after I transferred college from Mapua.

Obviously, as the title of this post says, I won and managed to snatch the gold from the defending champion of the table tennis intramural event. Anyway, the downside of this success was my body got really soar the next day, I had a hard time moving and all my muscles which are involved in twisting and turning turned against me and punished me for being lazy for the past few years, Maybe because I forgot to stretch? That was what Jha said to me after I told her my story. Ha-ha

Here is the catch, the night before my game, I was really excited to play and the morning of my game my stomach almost turned green with excitement but after a little warming up, I am back to my real self, I’m back with my reflexes and then on to a great physical and mental condition! I thought my stomach won’t stop hurting, a sign of nervousness or a sign of excitement perhaps? Well anyway, the most important thing is I won and I was happy about that, imagine the long years of my absence on this sport and still played like a real champ from the past. I must be really, really thankful that I still have it in my system.  So there, I hope that this news brighten up your day as it does to mine.

Trivia: Sam Ekwe played table tennis against me, just a game though and he was not in the official list. I never thought that he knows how to play this one. As a result, I won two games and as for him, none. It was a good game and we enjoyed it.

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San Beda Intrams 2008


Hi! this morning, I will be representing my block which is BMC to play on Singles Division of Table Tennis. Yes it is our intramural and I am so excited to play. It has been 4 years since I played for the gold like when I was in High school and during my last match in Mapua Institute of Technology Makati. I just hope that I can pull this one out and if I got lucky, I can snatch the gold away from the depending champion. So much for the wishful thinking, just wish me luck guys alright? Ping pong, Whif Whaf, whatever you may call it, it is still named table tennis universally.

The Empire

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